These days it's not enough to have a booth or event that just looks great. If you don't have measurable results - leads, experience data, sales - you're not helping the business. Exhibits and events are complex - with so much to see, so much competition and so little time, you need to be on your game.
Some clients we work with
Sick of the rising costs with less and less ROI?
We see every day the ever-increasing costs of exhibiting. Whether it $20,000 for a banner or $10,000 for an eblast - it's absurd! But, there are ways around it. We're able to help you create a more engaging, immersive digital experience that your customers will actually notice.
The power of AI and targeting - an immersive digital experience
Imagine being able to target your customers and prospects based on previous years' attendance, getting them engaged before the show even begins. Then onsite engaging with them across all their digital platforms, both inside and outside the conference hall - from their mobile phone to a digital billboard outside and at their hotel - all telling the same story. Now imaging if you were able to get their lead information too...That's what we do.
A confused mind says no. So keep it simple for the win.
Getting everyone on board is tough. But, thats where we come in. By defining a communication strategy, we're able to align all stakeholders. By defining the success metrics, we're able to prove success. And by developing one clear, consistent message, we're able to keep things simple so your customers don't have to think or remember.
The process for success
-01.png)
1. Goal setting
The process begins by locking down the strategic objectives for your event - from business growth expectations to communications objectives. We make sure at this point these objectives align with the overall business' marketing goals.
-07.png)
2. Strategy development
Are you maximizing the communication channels you have available to you? I develop a fully comprehensive plan that shows the entire customer journey and how they interact with each channel along the way - from pre-show to post-show. At this stage we allocate KPIs to each channel so we know how each channel performs - enabling us to grow and improve YoY.
-03.png)
3. Message development
A confused mind always says no.
The right message can be the difference between a sale or a missed opportunity. We make sure that your verbal strategy is on point - speaking directly to your audience's pain points and making you stand out in a crowd. We develop a platform that enables us to create content that spans beyond the booth.
Convention strategy is about being able to go in with a plan that helps you hit your objectives. Everytime.
Your game plan
Team alignment and activation
With so many stakeholders, the process can be painful. Take personal preference out of the equation and go in with a strategy that everyone aligns to and make your life easier.
Lead generation
and ROI
Conventions and events are lead-generating machines. But, only if you know how to get them. By working with you on your business goals, we'll know where in the funnel your potential customers are and develop tools to help you capture and drive them further down your funnel.
Channel maximization
With so many stakeholders, the process can be painful. Take personal preference out of the equation and go in with a strategy that everyone aligns to and make your life easier.
Digital Strategy
No convention or event strategy is complete without a fully integrated digital strategy to optimize the customer experience. Knowing how to take your online customer offline and direct to you and vice versa is crucial, and results in increased sales. Doing it correctly, will result in lifetime customers.