Launch strategy: Defining your business objectives
Before starting anything, our process begins with understanding what the business objectives are ie. how much money do you need to make for this launch to be successful. Then identifying, where does this revenue come from - maybe it's existing customers, maybe totally new?
Your customers:
Understanding their pain points
Who is your most ideal customer that is willing to buy what you have to offer? What are their pain points? We dive into the personal of your customer and segment them - as not each one is the same. they may have the same needs, but they way we approach them should be different in characteristic.
The market landscape: Time to shake things up
We audit the market, looking at your competitors and how they are communicating, what they're messaging and where there are gaps and opportunities. We also research using AI online listening tools to uncover trends and topics of conversation so we know how to enter conversations and how to make a noise.
Your positioning: What makes you unique?
The most valuable statement you can make. Who are you targeting? What are their needs? And why does what you do matter to them? Through workshops we help you identify the unique value you bring to the table and help you clearly define how your product or service solves a problem for your customer.
How will you show up?
Verbal identity
If visuals get the ball to the net, words get it to the back. Crafting a differentiated message is key as it provides the verbal expression of the brand for which the visuals are then derived from. A message platform provides the leverage any brand needs to communicate for years to come - consistently and precisely.
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Visual identity
From research to development - we make sure that every part of your visual identity is as unique as your product or service. And whether you have a master brand or have brand flexibility, we'll craft something to make people go "wow". We understand that a brand has a job to do, and in your world that means working across many different channels.
Communications planning
Strategic communications planning is essential for any business. It ensures that the right messages are delivered to the right people, at the right time and in the right place. It involves creating a plan for delivering your message across multiple channels and platforms - ensuring the success of the launch.
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